BRAND PRINCIPLES

From the meticulously designed signature 'Bs' in our logo to our inclusive size scale, we believe in representing everybody. Our goal is to ensure everyone feels comfortable and confident in our products.

We celebrate diversity as the essence of uniqueness. Our brand is dedicated to representing diverse age, ethnicity, body types, and identities. Embracing individuality is at the heart of our mission.

We are devoted to sustainability, incorporating recycled or recyclable materials in our hangtags, product packaging, shipping supplies, and office practices. Our commitment to a greener future is reflected in every aspect of our brand.

In our journey towards sustainability, our direct-to-consumer product packaging is 100% biodegradable, crafted from cornstarch. Our commitment to the planet means we never use plastic. Join us in making a positive impact.

We hold a social responsibility to collaborate with partners who uphold fair, safe, legal, and humane working conditions in the production of our products. Ensuring ethical practices is at the core of our commitment.

Our fabric offers natural softness, remarkable breathability, and ecological excellence. Derived from self-renewable beech trees, it consumes 10-20 times less water than cotton, conserving energy and resources - low impact, low energy, and low water consumption.

Our dyes bear the bluesign certification, upholding the utmost environmental standards for textiles. As an independent auditor, bluesign eliminates harmful chemicals pre-production, ensuring fabric is dyed safely for the environment, workers, and consumers.

Transparency is our creed. We're committed to providing insight into our facilities and suppliers, ensuring you're informed about the origin and production of every Beauboy product you purchase. With us, you're empowered to make informed choices.

Our products are ethically sourced and meticulously crafted in the Americas. We take pride in ensuring ethical practices throughout the supply chain, supporting local communities while delivering exceptional style and comfort.